SEM or “Search Engine Marketing”

Jan 2, 2011   //   by Editor   //   Internet Marketing  //  No Comments


SEM or Search Engine Marketing promotes web sites by increasing their page rank or visibility in search engines. Many techniques use search engine optimization, paid inclusion, content advertising and social media web sites. The term is used to describe all internet marketing including paid and free.

Search Engine Results Pages

Google and Bing are considered the top search engines. Don’t forget social networks searches they. will continue to play a more important role in 2011.

Paid Placement as part of SEM

Paid ads i.e. PPC, content, banner, directory are all called paid inclusion. This should be the larger portion of your marketing budget.

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